Spotlight on a Smart Retailing Blogby Michael Breazeale on 01/07/12
Occasionally I run across another blog that has something interesting to say about the topics that I find interesting and that I would like to share with my readers. Today I found just such a blog from Michael Koploy that discusses the importance of differentiation in the current retail environment. While much of my work explores the atmospheric methods that brick-and-mortar retailers can use to create chemistry with their customers, this blog also mentions the necessity of differentiating through customer service. As a proponent of what I called "extreme chstomer service" in my retailing days, I believe he is right on the mark with this suggestion and several others that he makes.
Check out Ted's blog entry at:
http://blog.softwareadvice.com/articles/retail/how-to-differentiate-your-store-from-online-retailers-1010312/Let me know your thoughts as well.