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Spotlight on a Smart Retailing Blog : What's New?

Spotlight on a Smart Retailing Blog

by Michael Breazeale on 01/07/12

Occasionally I run across another blog that has something interesting to say about the topics that I find interesting and that I would like to share with my readers.  Today I found just such a blog from Michael Koploy that discusses the importance of differentiation in the current retail environment.  While much of my work explores the atmospheric methods that brick-and-mortar retailers can use to create chemistry with their customers, this blog also mentions the necessity of differentiating through customer service.  As a proponent of what I called "extreme chstomer service" in my retailing days, I believe he is right on the mark with this suggestion and several others that he makes.

Check out Ted's blog entry at:

Let me know your thoughts as well.

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