Mktg Mike_About MktgMike_About

Mike Breazeale is a Marketing educator, researcher, and consultant. Associate Professor of Marketing at Mississippi State University, he received his Ph.D. from MSU in 2010 and his primary areas of research encompass retail atmospherics, consumer-brand connections, the consumption of experiences, and emotional branding.

Mike has published several articles in publications that include Journal of RetailingInternational Journal of Market ResearchJournal of Public Policy and Marketing, and Journal of Business Research, and has made numerous conference presentations relating to his research. He has won multiple awards for both teaching and research, and serves as reviewer for several top marketing journals.  He is also listed as one of the Top 100 Marketing Professors on Twitter by Social Media Marketing Magazine.

Mike has performed consulting duties with
clients as diverse as Millward Brown Optimor,
the Red Cross, General Motors, C Spire,
and the U.S. Military, and is a founding
member and organizer of the
Brand and Brand Relationships conference,
an annual gathering of marketing scholars
and practitioners from around the globe.
BBR 2018 was last held in Boston, MA.  
Hosted by Boston University, the
conference pulls both academics and
practitioners to present papers and participate
in roundtable discussions, all focused on the fascinating phenomenon of consumer-brand relationships.

Mike is co-editor of two book on consumer-brand
relationships.  This volume,
Consumer-Brand Relationships:
Theory and Practice, was released in
March 2012 by Routledge Publishing.
A valuable resource for marketing
scholars and academics, the chapters in the
book represent cutting-edge thought on the
subject from such noted scholars as
Susan Fournier (co-editor), Jill Avery, Aaron
Ahuvia, Leslie de Chernatony, Deborah
MacInnis, Hope Jensen Schau, and C.Whan
Park. Practitioners from Frito-Lay and Pepsico
also provide chapters.

Mike, before returning to Academia, had a full
and diverse career as an entrepreneur.  As an
undergraduate accounting student at Millsaps
College, he bought a failing video store and he
and a business partner turned it into a thriving
chain that served the central Mississippi area
with superstores that specialized in extreme
customer service and a diverse inventory.
Several years later, he and the same business
partner asked a friend tojoin them in the
purchase of a large landmark single-screen
movie theater that was closing. Together they
ran this elegant old theater as an arthouse,
showing foreign and independent films.  The
theater hosted film festivals and several
well-received film series that made
Deville Cinema a local landmark again.

Later, Mike earned his real estate brokers'
license and worked as a national trainer for
an international real estate company.  After
several years of training real estate agents
around the country to be more effective
salespeople, Mike formed his own company and trained his own agents.  He ran this successful venture selling residential and commercial real estate until he decided to leave the entrepreneurial world behind and enter the world of Academia.